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Abstract

SymplBrush was designed to eliminate the most common cause of dental decay, injury, and gum disease; user error. By harnessing the equivalent of twenty toothbrushes working simultaneously, SymplBrush delivers a safe, clinically proven, and effective clean each and every time you use it. Our patented "Living Hinge" bristle design allows SymplBrush to be the first effective, safe, full-arch toothbrush as proven by the Forsyth Institute, an affiliate of The Harvard Dental School in Cambridge, Massachusetts. The SymplBrush's stretch-fit design accommodates a variety of mouth sizes while delivering 5-7mm of bristle movement and up to 900 strokes per minute. This mechanical design allows the bristles to contact each tooth surface for 5-10 seconds when used in the 30-second guided mode, as opposed to just 1.5 seconds when using traditional toothbrushes as directed for two minutes.

Introduction

The American Dental Association reports that on average, people spend only ~45 seconds brushing their teeth. If used for two minutes, with the proper angle, and pressure, there is substantial clinical evidence that both manual and electric toothbrushes are highly effective. Despite this understanding, and generations of dentists recommending two minutes, twice daily for brushing, the ADA research shows most people are not in compliance. SymplBrush was therefore developed to address the greatest cause of dental decay, injury, and gum disease: user error. By guiding the user through a programmed, thirty-second mode, SymplBrush provides an effective clean well within the forty-five seconds we know most people are willing to spend brushing. A self-directed manual mode allows users more control of the length of brushing time, if desired (not necessary).

First-in-Class: Engineered to be Effective

Oral care is all about the disruption of the sticky, bacterial-laden plaque that forms on tooth surfaces. To destroy plaque, toothbrush bristles need to physically interact with it. A useful analogy is a soap bubble floating through the air; if you're gentle, you can catch it in your hand, but blunt force will burst the bubble immediately. Previous attempts at mouthpiece toothbrushes have failed because they focused on the vibration of silicone bristles to destroy plaque. As in the above analogy, these failed devices merely shake the plaque; they do not create the force needed to disrupt the plaque. With its novel design, SymplBrush creates 5-7mm of movement of nylon bristles designed to deliver just enough force to destroy plaque, without injuring your teeth or gums.

Clinical Data: Astonishing Results

The Forsyth Institute conducted a six-week clinical study in which SymplBrush users were measured against a control group of manual toothbrush users. SymplBrush users were 137% better at reducing gingivitis when used twice daily for one minute when compared to the control group. This finding is further supported by immunological tests that measured a 70% greater reduction in inflammatory markers present in patients with gum disease, compared to manual brush users.

Dr. Hatice Hasturk, DDS, Ph.D., the lead investigator of the study, observed that while manual toothbrush users removed plaque sufficiently to improve gingivitis, they injure their gum tissue each time they brush, making improvements in gingivitis likely to be only short-term. In contrast, SymplBrush’s gentle movement allows the gum tissue time to heal and long-term inflammation to decrease as it doesn’t traumatize the tissue.

SymplPaste

Most toothpastes are designed to foam up and stay on a toothbrush for two minutes. SymplPaste was designed using NASAdeveloped nanotechnology to foam up and rinse off quickly while remineralizing your teeth from the inside out. Designed to be SLS, Fluoride free, Vegan, and 100% organic, it's possibly the cleanest toothpaste on earth.

Why SymplBrush Works

People are born with 32 teeth. With three surfaces per tooth, plus an extra surface for the back of your last molars, that's a total of 100 surfaces you need to clean when brushing. If you brush for 45 seconds like the average person, each surface only has contact with your toothbrush for 0.5 seconds! With its unique stretch fit design, SymplBrush allows approximately 10 seconds of tooth-bristle contact. That's 20x longer!

Conclusion

After hundreds of years of incremental design improvements to the toothbrush, SymplBrush safely and effectively introduces automated technology to remove user error and variability from oral care. Just as the the self-driving automobile will revolutionize the way we drive, SymplBrush will revolutionize home oral care.

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Privacy Policy

Effective Date — June 01 2021

This “Privacy Policy” describes the privacy practices of ALKE, LLC and our subsidiaries and affiliates (collectively, “SymplBrush”, “we”, “us”, or “our”) in connection with the symplbrush.com website, and any other website that we own or control and which posts or links to this Privacy Policy (collectively, the “Website”), and the rights and choices available to individuals with respect to their information.   SymplBrush may provide additional or supplemental privacy policies to individuals for specific products or services that we offer at the time we collect personal information. These supplemental privacy policies will govern how we may process the information in the context of the specific product or service.

Table of Contents

Personal Information We Collect

Information you provide to us. Personal information you provide to us through the Website or otherwise may include:

Information we obtain from social media platforms. We may maintain pages for the Website on social media platforms, such as Facebook, LinkedIn, Twitter, Google, YouTube, Instagram, and other third-party platforms. When you visit or interact with our pages on those platforms, the platform provider’s privacy policy will apply to your interactions and their collection, use and processing of your personal information. You or the platforms may provide us with information through the platform, and we will treat such information in accordance with this Privacy Policy.

Cookies and Other Information Collected by Automated Means

We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and activity occurring on or through the Website, including but not limited to, your computer or mobile device operating system type and version number, manufacturer and model, device identifier (such as the Google Advertising ID or Apple ID for Advertising), browser type, screen resolution, IP address, the website you visited before browsing to our website, general location information such as city, state or geographic area; information about your use of and actions on the Website, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and length of access; and other personal information. Our service providers and business partners may collect this type of information over time and across third-party websites and mobile applications.

On our webpages, this information is collected using cookies, browser web storage (also known as locally stored objects, or “LSOs”), web beacons, and similar technologies, and our emails may also contain web beacons.

A “cookie” is a text file that websites send to a visitor‘s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. Browser web storage, or LSOs, are used for similar purposes as cookies. Browser web storage enables the storage of a larger amount of data than cookies. A “web beacon,” also known as a pixel tag or clear GIF, is typically used to demonstrate that a webpage was accessed or that certain content was viewed, typically to measure the success of our marketing campaigns or engagement with our emails and to compile statistics about usage of our websites.

To operate the Website and provide our services. We use your personal information to:

For research and development. We analyze use of the Website to improve the Website and our products and services, and to develop new products and services, including by studying your use of the Website and analyzing feedback to our product offerings.

To send you marketing and promotional communications. We may send you SymplBrush-related marketing communications as permitted by law. You will have the ability to opt-out of our marketing and promotional communications as described in the Opt out of marketing section below.

To comply with law. We use your personal information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.

For compliance, fraud prevention, and safety. We may use your personal information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to: (a) protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); (b) enforce the terms and conditions that govern the Website; and (c) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity.

With your consent. In some cases we may specifically ask for your consent to collect, use or share your personal information, such as when required by law.

To create anonymous, aggregated or de-identified data. We may create anonymous, aggregated or de-identified data from your personal information and other individuals whose personal information we collect. We make personal information into anonymous, aggregated or de-identified data by removing information that makes the data personally identifiable to you. We may use this anonymous, aggregated or de-identified data and share it with third parties for our lawful business purposes, including to analyze and improve the Website and promote our business.

How We Share Your Personal Information

Your Choices

In this section, we describe the rights and choices available to all users.

Access or Update Your Information. If you have registered for an account with us, you may review and update certain personal information in your account profile by logging into the account.

Opt out of marketing communications. You may opt out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us at help@symplbrush.com. You may continue to receive service-related and other non-marketing emails.

Cookies & Browser Web Storage. We may allow service providers and other third parties to use cookies and similar technologies to track your browsing activity over time and across the Website and third-party websites. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Website may not work properly. Similarly, your browser settings may allow you to clear your browser web storage.

To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

Choosing not to share your personal information. Where we are required by law to collect your personal information, or where we need your personal information in order to provide the Website or our other services to you, if you do not provide this information when requested (or you later ask to delete it), we may not be able to provide you with our services. We will tell you what information you must provide to access our Website and receive our services by designating it as required at the time of collection or through other appropriate means.

Third-party platforms or social media networks. If you choose to connect to the Website via a third-party platform or social media network, you may have the ability to limit the information that we may obtain from the third party at the time you login to the Website using the third-party’s authentication service or otherwise connect your account. Subsequently, you may be able to control your settings through the third-party’s platform or service. For example, you may access and change your settings through the Facebook settings page for Apps and Websites. If you withdraw our ability to access certain information from a third-party platform or social media network, that choice will not apply to information that we have already received from that third-party.

Other Sites, Mobile Applications and Services

The Website may contain links to other websites, mobile applications, and other online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or in mobile applications or online services that are not associated with us. We do not control third-party websites, mobile applications or online services, and we are not responsible for their actions. Other websites, mobile applications and services follow different rules regarding the collection, use and sharing of your personal information. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.

Security Practices

The security of your personal information is important to us. We employ a number of organizational, technical and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.

International Data Transfers

We are headquartered in the United States and may have service providers in other countries, and your personal information may be transferred to the United States or other locations outside of your state, province, or country where privacy laws may not be as protective as those in your state, province, or country.

Children

As a general rule, children are not allowed to use the Website, and we do not collect personal information from them. We define "children" as anyone under 13 years old. If we learn that we have collected personal information of a child without the consent of the child’s parent or guardian, we will delete it. We encourage parents with concerns to contact us.

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Website. We may, and if required by law will, also provide notification of changes in another way that we believe is reasonably likely to reach you, such as via email (if you have an account where we have your contact information) or another manner through the Website.

How to Contact Us

Please direct any questions or comments about this Privacy Policy or privacy practices to help@symplbrush.com.